Silky, smooth, healthy hair is the holy grail that if you’re anything like me then you’ll have spent years trying to find the answer and thanks to Wendy Iles’s UK launch of ILES FORMULA the solution is here.
The high performance luxury hair care was born from Wendy’s need to transform tortured celebrity hair she frequently encountered working with her high-demand clientele. The result? A miraculous 3-step system that instantly transforms all hair types into Wendy’s signature ‘spun silk’ finish. And best of all… it works instantly and on all types of hair.
Myself along with a handful of bloggers were invited to Urban Retreat at Harrods last week before the store opened for the official UK launch.
Firstly Wendy is as brilliant in real life as she is online – it’s immediately obvious just how much passion she has for her product which has taken years to develop and she was determined to not compromise on any aspect and it shows; from silk proteins from Japan to Pracaxi oil from the Amazon the ingredients create the haute performance hair care that will transform your hair after the first use.
There are 3 steps to achieving ‘spun silk’:
Step 1 – Shampoo – Free from harsh detergents, sulfates and silicons, this powerful high-performance shampoo instantly detangles, repairs and protects whilst cleansing hair without drying or stripping away colour. Wendy’s convinced that this has to be one of the only sulfate free shampoo that will lather, as long as you add water to help activate the rot juices.
Step 2 – Conditioner – The jewel of the ILES FORMULA hair care line is the conditioner and the reason this collection was born. The ultimate repair care for hair, it instantly repairs all hair types as the product is combed through the hair, for maximum shine and a voluptuous effect and Wendy’s signature sumptuous ‘spun silk’ finish – Wendy insists this is one the of the most important steps and akins the new range to a Ferrari “Just like a Ferrari, ILES FORMULA is a high performance product and you need to know how to use it – missing just one step out or using them incorrectly won’t give you the results”.
Step 3 – Finishing Serum – Applied to wet or dry hair, this light weight paraben free formula is designed to protect against heated tools, humidity, chemical and UV environmental damage without weighing the hair down. The serum is the finishing tool in Wendy’s hair care and repair arsenal.
The discovery pack is a great way for doing just that… it contains trial sizes of all three products plus the ILES FORMULA comb, perfect for realizing that spun silk hair is only a wash and style away.
ILES FORMULA is available exclusively at Urban Retreat in Harrods.
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