A couple of weeks ago me and Boo were invited to the Out to Lunch League Launch hosted by Organix and the Soil Association.
The Out To Lunch report includes 21 restaurants, from multinational fast food chains to celebrity restaurants and ranks them in how well they provide the overall experience to families, including aspects such as their children’s menu, whether high chairs are provided, and portion size plus many more factors which really do make all the difference.
The findings have been compiled following extensive research which began in January 2013, including a study of over 2,000 parents.
Apparently 40% of parents dine out with their children once a fortnight – which gave me quite a shock seeing as me and Boo eat out at least twice a week, oops!
As you can see from the league table there’s some pleasant surprises and also some shockers – but I think the main message is clear: despite there being great examples of how restaurants are if you look closely at the scores it’s obvious that a lot more needs to be done across the restaurant industry to recognize that children are an integral part of their customer base and aren’t simply an add on.
Now the Out to Lunch report is out Organix are wanting parents to get involved in the campaign. All you have to do is download the Campaign Pack which allows you to print off review sheets that can be filled in when you’re at a restaurant and give real time feedback that will hopefully help restaurants to work with parents in getting it right for the youngest of their diners but by no means less important!
The tag line for Out to Lunch is simple yet sums up the initiative perfectly – real food, real choices!
