A few weeks back before the Christmas rush began me and Boo were invited to a VIP tour of The Toy Store, London’s newest premier toy shop and a brand promising to change the way we buy toys.
The Toy Store has long been a destination in Dubai and the middle east but their newly opened Oxford Street location is their first European store. Me and Boo headed to The Toy Store on a busy Saturday afternoon and were greeted by Paul, the General Manager who straight away kicked off our tour in the impressively pink Barbie section; Boo was mesmerized from the word go and it didn’t take me long to realise that The Toy Store’s ethos of it being a place to inspire play and fun really is reflected in everything and everyone you come across during your visit.
As our tour continued Boo got the opportunity to play with a whole range of different toys from Bonnie and Pearl dolls to being the star racer and not forgetting meeting Mr Fun – who’s exclusive to The Toy Store and is real hit with the children, even if he does have trouble fitting on the escalator!
Boo was very lucky and was allowed to pick some Lego out as a gift from The Toy Store, the beginning of a life long love affair with everyone’s favorite toy.
Shopping trips aren’t often that memorable for children and for a good reason (we place emphasis instead on experiences with family and friends rather than material things), but our visit to The Toy Store was so much more than ‘just shopping’’ Boo still chatters away about how much fun we had together that Saturday afternoon and she’s right – it’s a destination of fun not only for children but for the adults who are lucky enough to share the experience with them.
Disclosure: We were gifted the toys during our shopping trip at The Toy Store. All opinions are 100% honest.
